July 19, 2013
On Wednesday, July 17th, Magnet 360, with partners salesforce.com and event sponsors at Marketo, hosted Jeremiah Owyang (Altimeter Group), Peter Coffee (salesforce.com), and many other industry leaders at the Becoming a Customer Company event. Hundreds of people filled the Metropolitan Ballroom in Minneapolis for a day of creative, engaging content, and high-level networking.
The event kicked-off with an unforgettable keynote presentation featuring Peter Coffee discussing the power of salesforce.com’s Customer Company concept, followed by Andy MacMillan (salesforce.com) explaining how salesforce.com envisions companies becoming customer centric. Scott Litman from Magnet 360 explained the importance of identifying your audience, and how identification attributes to acquisition and retention of customers. His presentation segued into Jeremiah Owyang’s revolutionary discussion on the Collaborative Economy where the audience learned about the significance that the crowd plays in dictating and ultimately controlling business. The over-arching message… Collaboration with your customers will determine the fate of your business.
Following the Keynote, attendees were welcomed to a “Birds of a Feather” luncheon followed by breakout sessions. Each lunch table was broken up into topics, and moderators lead thoughtful discussions around points of interest, like Chatter Communities, Social Listening, and Custom Apps. The four different breakout sessions covered Marketing Automation, Chatter Communities, Big Data + Insights, and Sales Cloud + Service Cloud. Each topic was presented by well-versed experts in the field and provided an opportunity for audience Q & A. To conclude the event, attendees had a chance to network and discuss their takeaways from the day during the Customer Company Cocktail hour.
The Magnet 360 Becoming a Customer Company event was an engaging experience that connected like-minded people with innovative content that will help their businesses become Customer Companies. To learn more about Jeremiah Owyang’s concept of the Collaborative Economy please download his report and follow @Magnet360 on twitter for upcoming information.