Customer Revolution: Dreamforce 2015 Keynote Recap
By Courtney Algeo & Aaron Wang September 17, 2015
As expected, Marc Benioff and the entire Salesforce ecosystem did not disappoint with this year’s much anticipated Dreamforce main keynote. In case you missed it—or just want to relive it the Magnet 360 way—here’s a recap.
1. The Salesforce revolution continues to grow, this year encompassing cloud computing and the internet of things (IoT), but a wise Benioff reminded us that all of the upcoming announcements equate to a “customer revolution.”
2. Marc Benioff’s mom made a lovely appearance, blowing kisses to her son and the audience as she stood to be recognized. Her presence was as powerful as her story—a survivor of multiple types of cancer, Joelle Benioff served as a close-to-home touchpoint for the introduction of Laura Esserman, MD, MBA, who is known internationally for her work and research on breast cancer at the University of California – San Francisco.
3. Salesforce Lighting: Once again, Salesforce Co-Founder Parker Harris donned his Lightning suit and spread the exciting news about changes to the Salesforce platform, this time bringing the speed and beauty of Lightning to all of Salesforce—from UX to dashboards to sales cycles. Utilizing a “componentized” interface, the features and apps within the Lightning Experience can be implemented through a simple drag and drop. Where are these apps coming from? Welcome to the vastness of Lightning Exchange.
4. “Salesforce for my inbox?” Say hello to SalesforceIQ. With tools for both small business and Sales Cloud, SalesforceIQ offers CRM-to-email and CRM-to-calendar connections.
5. Salesforce Thunder & IoT Cloud: Combined into a huge, scalable, real-time processing engine. Companies can now receive data from everywhere, all devices that can communicate and collect data, then feed it into the Salesforce ecosystem. Thunder allows for real-time triggering of actions in Salesforce Clouds, allowing for unique 1 to 1 interactions, service, and satisfaction.
For example, an email sent to a sales representative from a lead with words, “Can we discuss the opportunity” will instantly create a contact in Salesforce. This makes for an incredibly connected customer. Every action that a customer takes, and every tool that Salesforce builds to collect those actions into data points has created an “internet of customers,” ready to be searched and shuffled to garner insights into your business.
Connecting with customers, at all times
Without a doubt, the theme of this Dreamforce has focused on the customer – using technology to change the way companies do business, enabling unique touch points in all customer journeys and industries. Almost halfway through Dreamforce, we wonder what more influential developments are to come.
If you’re at Dreamforce and haven’t run into Magnet 360, please come visit us at our kiosk in the Healthcare & Life Sciences area of the Customer Success Showcase, view our schedule, or get in touch with us about our Salesforce expertise.