Magnet 360 Awarded for Innovation in Marketing Cloud at Connections 2016

By Courtney Algeo May 25, 2016

Magnet 360 Awarded for Innovation in Marketing Cloud at Connections 2016

Magnet 360, a Mindtree Company, recognized for Best Cross-Cloud Solution combining Salesforce Marketing Cloud, Pardot, and Sales Cloud

Magnet 360, a Mindtree company, has been named the recipient of the Salesforce Marketing Cloud Partner Innovation Award for Best Cross-Cloud Solution in recognition of its outstanding contribution toward customer success with Purina Animal Nutrition LLC. The award was presented at Connections 2016, the digital marketing event of the year.

Purina has transformed the sales and marketing of animal nutrition with Magnet 360 and Salesforce Marketing Cloud, Pardot, and Sales Cloud, empowering Purina to connect with their customers, partners and employees in entirely new ways. Working with Magnet 360, Purina has achieved success by connecting sales and marketing teams to gain a more complete view of their audience, and drive a better customer experience.

“At Purina, our mission is to help animals reach their full potential and provide greatness to our customers,” said Brandon Leander, Director, Digital Technology & Analytics, Purina Animal Nutrition. “This award is a testament of the work our team has done in providing industry leading tools to our internal and external customers. Purina team members are innovators in the marketplace, and it is a position we hold proudly.”

In collaboration with Magnet 360, Purina brought multi-channel marketing in-house to create the ideal sales and marketing automation solution, inclusive of Marketing Cloud, Sales Cloud, and Pardot. With this multi-cloud Salesforce solution, Purina is able to build robust customer profiles that enable marketing to deliver excellent experiences and sales to work more effectively and efficiently. Sales Cloud sits at the core and serves as the system of record. From there, contact data is sent to Marketing Cloud to enable multi-channel messaging, and Pardot offers more insights and updates to customer data that can drive messaging through Marketing Cloud and empower sales with previously unknown leads that have now met scoring and grading thresholds. Purina is not engaging with prospects in the dark anymore. Robust reporting helps Purina identify the ROI of specific marketing interactions. As a result, Purina’s sales and marketing goals are one in the same. With an adoption 80% rate amongst Purina’s sales team and strong support from sales leadership, Purina is already reaping the benefits of this multi-cloud solution.

Comments on the News

/// “I’m thrilled that Magnet 360 has won Best Cross-Cloud Solution Salesforce Marketing Cloud Partner Innovation Award for our work with Purina,” said Matt Meents, Magnet 360 CEO. “With the incredible pace that technology is moving these days, it’s more important than ever for Magnet 360 help enable the right digital transformation to ensure our customers are not being surpassed in their respective industries. We’re really looking forward to seeing where we can help Purina go next.”

/// “We’re pleased to recognize Magnet 360 with this Marketing Cloud Partner Innovation Award to highlight its commitment to helping customers, like Purina deliver 1-to-1 customer journeys,” said Tyler Prince, EVP, Channels & Go-to-Market Innovation. “Magnet 360 demonstrates a commitment to delivering innovative solutions that enable companies to connect with their customers in whole new ways.”

Additional Resources

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About Magnet 360

Magnet 360, a Mindtree company, has been a Salesforce partner since 2004, achieving Platinum status in 2015. We help forward-thinking companies engage their most important audiences to drive the growth, retention, and efficiencies that ensure meaningful business outcomes. By leveraging the Salesforce platform and an iterative delivery model we help businesses work smarter and deliver value to their organizations quickly. Our innovative multi-cloud solutions have been delivered to customers in a variety of industries. Most notably, we have deep expertise in Financial Services, Healthcare, CPG, Retail, Manufacturing, and Media.

About Mindtree

Mindtree [NSE: MINDTREE]* delivers digital transformation and technology services from ideation to execution, enabling Global 2000 clients to outperform the competition. “Born digital,” Mindtree takes an agile, collaborative approach to creating customized solutions across the digital value chain. At the same time, our deep expertise in infrastructure and applications management helps optimize your IT into a strategic asset. Whether you need to differentiate your company, reinvent business functions or accelerate revenue growth, we can get you there.

* NSE: National Stock Exchange of India

About Purina:

Purina Animal Nutrition LLC ( is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. Driven to unlock the greatest potential in every animal, the company is an industry-leading innovator offering a valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Purina Animal Nutrition LLC is headquartered in Shoreview, Minn. and a wholly owned subsidiary of Land O’Lakes, Inc.

Posted in on May 25, 2016