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Every company wants to understand customers’ needs in order to optimize their marketing strategies efficiently. This becomes a challenge while managing the day to day requirements of email marketing campaigns. As a leader in Salesforce Marketing Cloud projects and strategic implementations, Magnet360 has the expertise to fully manage all campaign operation needs and truly elevate the current campaign management experience.

We can alleviate the need to hire two companies–one to deliver creative and strategy, and another to execute the vision. We understand the technology better than a traditional agency while having the marketing expertise and the team structure and flexibility to make this an optimal solution for our clients.

Being experienced in this area, we would love to share a few tips behind our strategy with you.


Campaign operations broken out into 4 main areas:

 

Engagement Strategy

Understand the goals for the campaign and immerse ourselves into the overall strategy, in order to continuously provide detailed recommendations as the campaigns evolve.

Focus areas: Customer journey mapping, customer research, personal development, engagement design, personalization strategy, digital marketing maturity, customer data strategy

 

Content & Design

Elevate current design efforts by producing creative and content that go hand in hand.

Focus areas: UX/UI design and optimization, prototyping and conception, interaction design, creative asset production, information architecture, content strategy, partner with AOR to ensure brand consistency

 

Campaign Management

Full campaign ownership and day to day management of all email marketing campaigns.

Focus areas: Campaign planning, management, testing, delivery, tracking, post campaign success monitoring, advanced expertise with segmentation builds, email development expertise, robust quality assurance

 

Marketing Analytics

Provide ongoing marketing analytics support for optimizing and planning on future campaigns.

Focus areas: Implementation, tagging strategy, governance, assist identifying KPIs, quarterly business reviews, monthly reporting analytics, market trends recommendations, future campaign recommendations

Magnet360 ensures our clients are set up for long term success. Would you like to learn even more? Feel free to contact us today to start the conversation and transform your campaign management experience.

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