We’re over halfway through Dreamforce 2017—and what a Dreamforce it has been! Monday was a mega-marathon of networking, content, and countless meetings. Tuesday was no less jam-packed with innovation, inspiration, and learning.

Take a look at what we have been up to during the first few days of  Dreamforce 2017!

At our financial services lunch on Monday, we had excellent customer and partner speakers who discussed the changing industry landscape and how the power of Salesforce’s marketing automation tools has transformed their customer engagement strategy.

After the event, over a hundred customers and partners enjoyed our live-streaming of the 2017 Dreamforce keynote featuring Marc Benioff, who among many things focused on why Salesforce is the customer success platform for the Fourth Industrial Revolution. Salesforce also announced their global strategic partnership with Google that will help to push platform innovation to a new level.

Monday continued with several customer and partner events, as well as strategic meetings.

Monday night was the event everyone was waiting for—Our exclusive Dreamforce Elite Experience. This year, we had a few surprise guests including Young MCTone Loc, and Rob Base! They brought down the house! Their stellar performances were enjoyed by all!

After a great day of networking, events, and strategic meetings, everyone went to bed exhausted, needing to refresh for Day 2 of Dreamforce 2017.

We started out the day with a manufacturing-focused breakfast, which included a presentation focused on using IoT and intelligent service to improve Manufacturing go-to-market. Our event featured many valuable customer speakers, strategic partners, and our very own CTO, Eric Scheel.

We continued the day with several other customer-specific content events, and mingled with Dreamforce attendees at the Magnet360 booth in the Customer Success Cloud Expo at Moscone South. We even had special Rockin DJ booths located throughout the Dreamforce campus.


Later that night, we hosted our VIP customers, prospects, and partners at a fabulous venue just walking distance from AT&T Stadium, where Alicia Keys and Lenny Kravitz performed at Dreamfest 2017.

We have yet another exciting two days at Dreamforce 2017! Stay tuned for more updates on our Dreamforce to Be Reckoned With!

About the author

Amber See

Amber Swansen is a certified marketing consultant with over five years of marketing experience. She is passionate about using the power of the Salesforce platform to help marketers connect with their most important audiences. She is committed to helping customers unleash the full potential of their digital landscape, better understanding their audience through each step of their journey.