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This year at Dreamforce 2019, as usual, Magnet360 had a lot going on. In case you weren’t able to attend, here is a recap with highlights and takeaways from events and content sessions we both hosted and attended.  

Throughout the week we had networking events and content sessions in our suites at the Marriott Marquis 

Monday night we hosted a welcome reception where we were able to reconnect with colleagues, customers, and partners in town from all around the world.  


On Tuesday morning we provided a keynote viewing watch-space, followed by two engaging Commerce content sessions. That evening we hosted The Dreamforce Elite Experience, and it was definitely a Rockin experience. In addition to all the networking in a gorgeous space, there was a performance from rock band Hairball, and surprise celebrity guest appearances from Bret Michaels, Sebastian Bach, and Lita Ford. It was an unforgettable experience we enjoyed sharing with some of the best in the biz (not just the rock stars—but our Salesforce people, too)!


Wednesday we were in high gear again with a Manufacturing content session and followed by one focused on MuleSoft. We closed the day with yet another jam-packed Soundcheck networking event and celebration. Rob Bass, Kyle Robinson and DJ Dermel Bonaparte lit the Hotel Via roof(top) on fire! 

All throughout the week we were fundraising for a charity that’s close to our, and many, hearts: Child Life Services at UCSF Benioff Childrens’ Hospital. While all of us were celebrating, learning, and networking, we wanted to stay true to our, and Salesforce’s, dedication to giving back. Thank you to all who donated and helped provide hospitalized children and their families an opportunity to have a great holiday season.  

Our friends at Mission Moto Harley-Davidson of San Francisco joined us in these efforts. They had also bike activation stations outside the Marriott Marquis, where guests could experience what it’s like to ride. They had their new LiveWire onsite—Harley-Davidson’s first electric bike.  

In addition to everything we hosted in our own venues, we had plenty of Magnet360 people out attending Salesforce sessions.


Healthcare and Life Sciences is a strategic focus for Magnet360 so we attended several sessions in this industry track.  One of the sessions focused on Health Cloud implementation “gotchas.”  Salesforce team members Jason Hildebrandt and Zach Bacon shared detailed examples of data model mistakes such as hanging members (Contacts) off of health plans (Accounts).  The session also had some good reminders to take the long-term view and realize that Service Cloud to Health Cloud migrations are not easy and that it is important to make the right decision in Phase 1 as to use Health Cloud or not.


We also took the opportunity to step back from the Salesforce specific sessions and attend some that focused on future trends in technology.  In “IT Visionaries: Disruptive Tech Trends for 2025 and Beyond,” Salesforce’s Chief Future Officer and scenario planning guru, Peter Schwartz shared his views.  He shared a positive outlook on jobs despite the growth in AI.  He supported this with two interesting points: 1) The U.S. added 100 million jobs in the last 60 years despite the massive modernization efforts, automation breakthroughs, and productivity improvements and 2) “Look around the room,” he said, “None of your [Salesforce related] roles existed 25 years ago!”  Another trend that he expects to grow is the importance of “Personal Digital Assistants” — Alexa, Siri and other such devices that go beyond informing you to helping plan and negotiate purchases on your behalf based on your preferences.  He also expects that brands will come to know their consumers like local retailers and deliver “Magical Moments” like ensuring that your hotel room is stocked with snacks and drinks that match your individual preferences.

There’s plenty more to come in 2020 for Magnet360 and Salesforce, and if you’d like to be a part of it, please do connect with us.