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USE MARKETING CLOUD TO DRIVE GROWTH AND AUDIENCE ENGAGEMENT IN COMMUNITY CLOUD

So you’ve invested in Salesforce Community Cloud. Congrats! Your audience can now share information, leverage their own knowledge—as well as that of others—and take care of many of their own needs. But, are you sure you’re getting the most from your Community Cloud investment?

The value of Community Cloud lies in audience engagement. If customers aren’t making enough use of the social, knowledge, and self-service components of your Community, then you’re leaving growth opportunities to die on the vine. This is where Marketing Cloud can help. By utilizing marketing automation in combination with usage data from Community Cloud, your company can glean greater audience engagement.

 

MAXIMUM ENGAGEMENT ADDS VALUE… AND CREATES OPPORTUNITY

The more engaged an audience is, the more receptive it is to the messages and content it receives from your company. Conversely, it takes communication to build engagement. Marketing Cloud is an excellent platform for delivering content to the Community that not only adds value to their relationship with your company, but also reminds the audience to engage and participate along the way. Marketing Cloud’s content creation capabilities allow you to create engaging, targeted emails that can guide your audience on an effective journey with your brand. Community Cloud usage, on the other hand, offers opportunities to collect a comprehensive amount of data that helps complete a 360-degree view of the customer. More complete information creates more opportunities, particularly specific, targetable opportunities, for sales and marketing engagement.

Community Cloud, when used in conjunction with Marketing Cloud, becomes a considerably more powerful tool for audience engagement. Community Cloud provides the data that Marketing Cloud needs to connect with your audience and create opportunity.

 

RESURRECT USER ‘GHOSTS’

You know those users that were there and then just disappeared, ghosting you? Maybe they haven’t logged into Community Cloud for 30, 60 days, or even longer. You can use Marketing Cloud to help them re-engage by automating messages that invite the users back to the community. When they’re engaged once more, the same tactics can help keep them active participants and prevent them from ghosting you again.

 

TARGET AUDIENCE INTERESTS

When it comes to users who are already engaged, Community Cloud can help to identify particular areas of interest or desires for further knowledge. The way in which users engage with the community can make sales opportunities more apparent. If a user engages the community regarding one of your brand’s products or services, an opportunity is created to reach out with offers for updates, complementary products, or whatever the next best offer may be. Marketing Cloud can help to leverage this information by creating specific, user-tailored content on brand-related topics that will help the user along their journey.

 

ENGAGE YOUR MOST IMPORTANT AUDIENCES TODAY

Community Cloud is a powerful tool, but its power depends on audience engagement. Marketing Cloud is a power-boosting solution that can drive audience engagement.

Magnet360 is a Marketing Cloud pro. Want to drive engagement? Contact us for help growing the value of your Community Cloud investment.

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