Functional Architect, Marketing

Functional Architect, Marketing

POSITION OVERVIEW

The Marketing Functional Architect  for Managed Services is responsible for strategic marketing consulting, configuration of marketing automation technologies, and creation and presentation of deliverables for clients.  This may include current-state audits and analysis, marketing strategy, best practices, visioning and recommendations for marketing programs, and implementation of marketing automation technology.

As part of the Managed Services Group, the Marketing Functional Architect  is responsible for business process consulting and delivering quality service and solutions to clients by understanding client needs and implementing a solution that provides successful results and outcomes for the client, within the agreed upon Service Level Agreement (SLA). This position acts as a liaison between technical and non-technical staff to ensure the solution meets the client’s business needs and completed to Magnet360’s highest standards.

Opportunities currently available in our offices in:

  • Chicago, IL
  • Los Angeles, CA
  • Minneapolis, MN
  • New York, NY

Opportunities currently available in:

  • Open to remote locations

KEY RESPONSIBILITIES:

  • Consulting and implementation of marketing tools such as Salesforce Marketing Cloud (email, SMS, social, web, advertising, analytics, etc.) and Pardot
  • Bring strategic and tactical Marketing perspectives to Magnet360 clients
  • Demonstrate an understanding of Marketing strategic planning and best practices
  • Understand the intended audiences for the solution, purpose of engaging these audiences, and validate against objectives and success metrics
  • Provide senior-level consulting on Magnet360’s supported marketing tools (ETMC, Pardot)
  • Consult on intricacies of Sales and Marketing alignment
  • Understand intricacies of customer data and how data can affect digital marketing objectives
  • Possess ability to lead client discussions, facilitate marketing discovery and marketing projects when called upon
  • Lead marketing tool migrations, implementations, trainings, and managed services.
  • Communicate with clients to identify needs
  • Help to ensure project(s) achieve their intended marketing results. Bring forward recommendations on projects to achieve even greater results
  • Create deliverables that meet client needs and present deliverables to clients
  • Improvement to and maintenance of Marketing Consulting Services processes and templates

ACTIVITIES AND SKILLS TO ACHIEVE THE ABOVE RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Drive soft-sales (up-selling opportunities) or articulate these opportunities to the appropriate channels
  • Professional Services consulting with emphasis on marketing and business processes, organizational change management, training and user adoption.
  • Accountable for certain project deliverables and documents
  • Ensure deliverables meet internal requirements
  • Demonstrate understanding of how various issues effect the overall outcome of projects
  • Manage and maintain a collaborative working relationship with internal team while consistently deliver high-quality services to clients
  • Help to ensure projects achieve their intended results. Bring forward recommendations on projects to achieve even greater results
  • Collaborate with other Magnet360 staff and leadership to lead projects by tracking, guiding and reporting project statuses to client and internal delivery and management teams
  • Consistently create client deliverables that are professional and concise, utilizing top trends
  • Stay up to date on technology and marketing thought leadership
  • Participate in Magnet360’s thought leadership on Pardot and Salesforce Marketing Cloud
  • Knowledge of other Salesforce Clouds is highly desired
  • Prioritize multiple tasks effectively
  • Participate in project closure and “lessons learned” debrief process
  • Other activities as assigned

 

MAGNET360 IS AN EQUAL OPPORTUNITY EMPLOYER 

PLEASE NO SEARCH FIRMS, THIRD PARTIES, OR PHONE CALLS

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